This brilliant campaign by The Body Shop was developed as part of a three part series to help promote self esteem and empower women.
“Ruby is an element of a three-part campaign with self-esteem motifs from Body Shop International. After the focus in September on body image, Ms. Galanti said, October will be devoted to ”self-esteem and activism,” in the form of a promotion to sell whistles that symbolize what a coming print ad calls ”the urgent need to stop violence against women.” And in November, Ms. Galanti said, the focus will be ”self-esteem and aging — wrinkles.”
- New York Times “The Body Shop’s campaign offers reality, not miracles.”
When Mattel got word of this campagin the sent a cease and desist letter to The Body Shop, putting the brakes on this groundbreaking advertisement.
I say ROCK ON Body Shop.
ROCK ON Dove and your “real beauty” campaign.
Standing up for me makes me want to support you. Genius.